See the dose.
The per-piece THC amount belongs on the front in large, high-contrast type.
A cannabis concept for adults 55+ and returning consumers
A nighttime edible for people who know what they want.
One nighttime chew. 2.5 mg THC per piece. Clear guidance on where to begin.
Concept portrayal inspired by Grandma Sandra · exploratory product
Why this should exist
Cannabis keeps getting louder. Adults want it clearer.
The shelf is full of tiny type, unfamiliar formats and language written for insiders.
Good for Grandma puts three answers on the front: what it is, how much THC is in each piece and where to begin.
The first product
Made for the evening.
Readable is premium.
A low-dose nighttime chew that puts the format, per-piece dose and first step right on the front.
- Per piece
- 2.5 mg THC
- Per package
- 25 mg THC
- Proposed first flavor
- Blackberry Chamomile
Formulation goalsVeganGluten-freeGelatin-free
Concept product and packaging only. Ingredients, dietary claims and allergen information are not final and require manufacturer, testing and compliance review.
The woman behind the name
Meet Grandma Sandra.
She never waited for permission.
In the 1960s, Sandra sold everything, moved to London and went where the music was. Later came a Jaguar, two enormous Irish wolfhounds and a life on her own terms.
At 75, Sandra plays hockey and styles hair at her salon in Marietta, Georgia. Away from the rink and salon, she spends time with Bob, her children and grandchildren, and her dog, Bianca.
Cannabis is part of Sandra's evening routine. Her frustration with unclear labels inspired Good for Grandma. Sandra's story reflects her personal experience, not a product claim.
Just make it simple.
Exploratory character direction inspired by Sandra · final artwork will be professionally redrawnThe promise
Everything important,
right on the front.
Format, per-piece THC and first-step guidance belong on the front.
Start low.
Begin with the smallest serving shown on the final package.
Go slow.
Wait before considering more and follow the timing on the final package.
Start low. Go slow. Store securely away from children and pets. Do not drive or operate machinery while impaired. Follow all final package directions and local laws.
The Good Night Club
Good nights.
Good company.
The Good Night Club is our name for evenings spent your way: out with friends, at home or somewhere in between. There is no single way to be 55+.
Concept campaign images are illustrative. They do not depict customer testimonials or endorsements.
Proposed flavor family
One familiar label.
A family of flavors.
Every flavor keeps the dose and directions in the same familiar place.
Nighttime chews
Blackberry Chamomile
Nighttime chews
Peach Ginger
Nighttime chews
Lemon Honey
Good for Grandma
Know what you're choosing.
A nighttime cannabis concept for adults 55+, people returning to cannabis and anyone comparing options with them.